Press Clipping
07/03/2025
Article
“The biggest driver right now is people wanting everything fast”: Predicting the future evolution of plugin design

Additionally, more and more people are making music in their free time rather than as a vocation. According to Gear Shift, a study done by musician Clara Venice, 60 to 70% of music creators now are hobbyists. And more people are trying out music production all the time.

Clara Venice would like to see plugins that cater even more to beginners and hobbyists, people for whom sound itself is part of the enjoyment.

“For example, what if there was a plugin, you could open it up, put in your birthday, and it would generate a sonic birth chart for you?” she suggests. “What's the easiest way possible, and the most seamless way to get more people interested?”

She also envisions plugins with more visually compelling designs, ones that translate well to social media sharing sites like TikTok. “If you're a musician, you have to be able to translate your work into visuals so that you can put them online so that you can find your audience,” she notes.